Little Voices INDUSTRY CHAMPION 2019

The winners for the prestigious ‘What’s On 4 Kids Awards 2019 have now been announced – and Jane Maudsley CEO of Little Voices which was founded in Blackburn is amongst them!

These pioneering awards were launched in 2007 to celebrate the UK’s best children’s clubs and classes, along with leaders, volunteers and party providers for children – as nominated and voted for by the experts – parents, carers and parents-to-be.

Over the last decade, the What’s On 4 Kids Awards have become established as the industry accolade with hundreds of exceptional businesses and individuals in the flourishing sector keen to be part of the action and be in with a chance to be revealed as a finalist or winner! Parents and carers logged on to What’s On 4 Kids to cast a massive 80,000 nominations and votes to ensure that their ‘most-loved’ were in the running.

Little Voices founder Jane Maudsley is officially the winner in the highly esteemed Industry Champion category and she received her award at the glittering ceremony on 11th October. This award is judged by the Children’s Activities Association Board of Trustees.


Little Voices trains children to be the best that they can be in life and on the stage through their drama and singing lessons delivered in schools across the UK. The company was founded in Blackburn and boasts numerous national awards and recognition in both the children’s activity/education sector as well as franchising.


Jane from Little Voices said: “This was a completely overwhelming accolade to receive. We have worked tirelessly in the children’s activities sector to help each and every child aged 4-18 years  through our drama and singing lessons of distinction. Children’s after school activities play a massive part in a child’s life and sets them up to be confident communicators. In a world of technology and  severe lack of arts education in schools, we are able to help every child to be the best that they can be. Little Voices helps every child to find their voice, nurturing their confidence and talents so that they  believe in themselves and are well equipped for their life and career.”

Nick Howe, Regional Enterprise Manager for NatWest Business Banking in London & South East, added:


‘At NatWest we are keen to support growing businesses – the lifeblood of the UK economy – by being more than just a provider of financial services. We are delighted therefore to be the official hosts for the 13th National What’s On 4 Kids Awards! We congratulate all those many businesses that made it through to the exciting final stage and celebrated with us at our London Bishopsgate HQ.’

What’s On 4 Kids Managing Director, Sam Willoughby, concludes

‘Each and every year it’s a pleasure to welcome back so many activities, keen to be part of these National awards once again but it’s also so exciting to see the new nominees from this thriving sector being showcased for the first time. We know from parents’ testimonials how clubs, classes and individual leaders have such a positive impact on the lives of their children and it’s an honour therefore to publicly recognise and celebrate these activity providers in this way. Huge thank you to NatWest, Morton Michel and all our sponsors and supporters as well as the thousands of parent voters for being such a massive part of the What’s On 4 Kids Awards 2019’.